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Evening Standard
Evening Standard
Sam Wilson

Meghan Markle's As Ever rosé: It’s got cash grab written all over it

If you’ve ever despaired at the cultural wedge that the world of wine insists on driving between the great and the good and the rest of us, consider your troubles over: Meghan Markle has made her latest contribution to the world with a Californian rosé named As Ever. A fund for the homeless or school building programme is surely in the pipeline.

It's a peculiar choice, given that her blog, The Tig, was named after Markle's favourite wine, Tignanello — a red. But this new Napa Valley juice is, press material insists, characterised by a flavour profile of stone fruit and gentle minerality. It has the required lasting finish, and is a Goldilocks blend of cabernet sauvignon, cabernet franc and petit verdot grapes. It is “infused with joy and whimsy,” said Markle. Who needs a WSET qualification when you can just say things like this?

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