The "Meghan Effect" isn't just a catchy phrase—it's a well-documented fashion phenomenon that has transformed small labels into overnight sensations. While the Duchess of Sussex could easily limit her wardrobe to established luxury houses, she's made a conscious choice to spotlight emerging designers and sustainable brands, wielding her influence to elevate lesser-known names onto the global stage.
British celebrity stylist Martine Alexander recently told the Daily Mail that the duchess's penchant for mixing labels like Carolina Herrera or Valentino with lesser-known designers can push "change" in the fashion industry.
