Amazon remains the go-to destination for shoppers worldwide. With this, more small and medium-sized businesses (SMBs) aim to penetrate the highly competitive market to reach millions of potential customers. Unfortunately, thousands, if not millions, of other sellers clamor for attention in the same crowded marketplace.
Adding to the problem is Amazon's algorithms, which determine which products rise to the top. These algorithms aim to match shoppers with products they're likely to buy, but they often favor established sellers with a proven track record. This instance translates to lesser-known and emerging SMBs struggling to showcase their products to potential consumers.
