With large FMCGs in India being questioned about misleading labels and the high sugar content in their products, the spotlight is back on the Indian farmer. The pandemic did bring about a mindset to eat clean and buy directly from the source, but recent headlines have urged more people to take the natural route. We make things easier for you by bringing you stories of farmers in Tamil Nadu who produce fresh value-added products in small batches and retail them directly to the customer. Think cold pressed oils, coconut chips, ghee, coffee, and more farm-rich goodness.
The Natural Farmer
A seventh-generation family farmer for the last 35 years at Kamanur village in Kodaikanal taluk, R Mahesh Narayanan follows humus-based natural farming. This, he explains, is a form of farming inspired by the nearby forests, rather than input-based organic farming.