If I were to ask you to name six sexy car brands, Volvo might fall behind some of the swanky F1 names and Italian engines, but allow me to try and change your mind. Because, when it comes to cars, nothing is sexier than safety—and I say this as someone with a real penchant for luxury (and often incredibly impractical) fashion. Does anyone want to borrow a micro bag that doesn’t fit a phone? Or perhaps a balloon-heeled shoe?
Yet what brought on this sudden attitude shift involved quite an adventure. Picture minus fifteen degrees, miles of snow-packed roads, and a speed test around a frozen-over lake in—you guessed it—a Volvo. But not just any Volvo. This was the brand’s newest launch: the Volvo EX30 Cross Country, a small but powerful SUV designed with Scandi minimalism in mind. Think chic, compact and all-electric, with the rugged edge of a car that could handle a snowstorm or a central London car park.
