Most riders don’t think about the International Motorcycle Manufacturers Association, or IMMA, even though it shapes a huge part of the global motorcycling world. It’s the group that brings together manufacturers’ associations from 14 countries and regions, and it’s basically the bridge between the industry and the people who write the rules.
When governments draft standards for safety, emissions, lighting, or how new tech should roll out, IMMA’s usually in the room making sure those decisions are realistic for both riders and manufacturers. The organization’s been involved in transport policy for nearly seventy years. It works with the United Nations Economic Commission for Europe through the World Forum for Harmonization of Vehicle Regulations and the Global Forum for Road Traffic Safety.
It also participates in groups that handle lighting regulations, data analysis, and long-term mobility planning. This is why IMMA’s leadership matters more than most people realize. And the latest figure to take a key seat at the table is Gaurav Gupta, elected Vice President while representing the Society of Indian Automobile Manufacturers.
