They're a Northumberland couple who turned their passion for fashion into a multi-million-pound business that attracts shoppers from around the world.
Style is in the blood of Julian and Rhona Blades who took a gamble nearly 40 years ago and invested their life savings into launching their first designer clothing store, Jules B, on Newcastle's Acorn Road.
Now, almost four decades later, the retailer is on track for an £8.5 million turnover, selling men's and womenswear to chic shoppers across the UK and internationally.
