Buick's all-new Envista small SUV introduced Monday will be used by the historic brand to pull in customers looking for premium features at an attractive price.
The new nameplate is arriving after Buick ditched the Encore, another small SUV, last year. The Envista, hitting dealerships this summer, has the cargo space of an SUV with a sedan-like feel and starts at $23,495. Buick is hoping to use the new product to attract sedan owners, young professionals and small families to the brand.
The Envista is part of Buick transformational journey that started with the Wildcat EV concept revealed last year. It's one of five new models the brand will unveil over the next 18 months for North America. Some of those will be mid-cycle enhancements and some will be completely redone models. One of those will be Buick's debut EV coming next year. In February, Buick revealed the refreshed Encore GX, the first Buick in North America to sport the brand's new tri-shield logo and front-end styling first seen on the Wildcat.
