It was the position that saw creative directors across the globe grab their CVs at dawn. When it was announced, in June, that Virginie Viard was stepping down as Artistic Director of Chanel, all eyes were fixed on who would next lead the £16 billion empire.
On Thursday, it was revealed Matthieu Blazy had come up on top. The French-Belgian designer, 40, is to be “Artistic Director of Fashion Activities” read a press release, where he “will be responsible for all Haute Couture, Ready-to-Wear and Accessories collections. Matthieu Blazy will be based in Paris and will report to Bruno Pavlovsky, President of CHANEL Fashion and Chanel SAS. He will join the House in 2025.”
