Venture capitalists love the spotlight. They’re on X, they’re in the White House, and they’re constantly chasing press coverage of Series A deals into B2B SaaS companies that might become the next Salesforce, but could just as likely fold in a few years.
Today’s VCs hold an inordinate amount of cultural capital, and for good reason: They fund many of the companies that undergird not only our economy, but our social fabric, and they are often instrumental in shaping tomorrow’s trends. But still, they represent a small fraction of the broader investment landscape, which is why I’m always astounded by the sheer scale of the private equity industry.
