Good morning, Broadsheet readers! A Rockefeller heir is going after the oil company that made her family a fortune, the gender pay gap is growing among high-paying jobs in the U.K., and Expedia's new CEO got the top job by taking the one no one wanted. Have a wonderful Wednesday.
- Jet set. A decade ago, Ariane Gorin accepted the job no one else wanted. She was a year into working at Expedia, the travel giant. And she agreed to move from Paris to London to lead Expedia's affiliate network, a nexus of travel partners like the hotels that list bookings on Expedia's sites. "Nobody else in the company really wanted that job. It wasn't seen as a great place to be, because everyone wanted to be in the consumer business," she remembers.
But Gorin turned the role into a surprise cash cow. She asked questions like, "Where is the market opportunity? Where should we go? How do we understand customer needs, and then build solutions for them?" she remembers. What is now called Expedia's B2B private label business today makes up about one-quarter of the company's $11.6 billion in annual revenue.
