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The Walrus
The Walrus
Nicole Schmidt

Meet the Granfluencers

baddiewinkle / Instagram

“Play this video at my funeral,” says the ninety-four-year-old Lillian Droniak while enthusiastically addressing her some 14 million TikTok followers, who know her simply as Grandma Droniak. What comes next isn’t sappy or sentimental but outright hysterical. “Don’t be sad,” she continues. “I slayed every day, and now I’m going to lay every day. I hope you slay while I decay.”

Droniak later clarifies that she’s not dying—at least not yet—but, at her age, she says it’s good to be prepared. Her feed is a mix of videos you’d expect to see on any influencer’s page—with an endearing spin. She has a “Get Ready with Me” series, which she films ahead of various outings: her ex-boyfriend’s funeral, an appointment to sign her will, a trip to see her gravestone (“It was $3,000 and better look good,” she says before slathering on a coat of pink lipstick). In some videos, she dances; in others, she offers dating advice, warning viewers to steer clear of guys who don’t like bingo.

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