Manchester City and OKX certainly left no stone unturned to publicise their new multi-million pound training kit deal.
Erling Haaland was front and centre of the latest link-up between the Blues and their cryptocurrency exchange partner, while to celebrate the launch the pair turned to one of the most iconic artists in Manchester.
Eric Akse, known as Akse-P19 brought his love of public art to the city in 1997, and his works have been a regular feature in the Northern Quarter since 2012 since he started working with the Outhouse in Stevenson Square; tributes to Marcus Rashford, George Floyd and Captain Sir Tom Moore have elevated the artist's fame even further in recent years.