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Evening Standard

Business

Lucy Tobin

Meet Mamamade: the babyfood start-up cooking up a storm on Instagram

Instagram Lucy Mecklenburgh Millie Mackintosh Rochelle Humes

A lot of entrepreneurs pontificate about giving birth to their start-up. Sophie Baron relaunched her homemade baby food business while giving birth.

It was the start of December 2020 and Baron, the founder of homemade baby food brand Mamamade, recalls: “The atmosphere in the UK was heavy.

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