Entrepreneur Kunal Shah, co-founder of fintech platform CRED, is set to join Meta to head its global messaging platform WhatsApp, marking a major transition in his career. The 42-year-old founder will step down from his operational role at CRED, which he started in 2018, though he will continue to remain a shareholder. The move comes after years of building CRED into one of India’s most prominent consumer fintech startups.
What makes Shah’s journey particularly striking is how far he has come from his early struggles as a delivery boy and data entry operator during a period when his family faced financial bankruptcy. That experience, shared by Info Edge founder Sanjeev Bikhchandani, highlights the resilience behind his rise in India’s startup ecosystem.