Meet Kami – the world’s first virtual influencer with Down syndrome.
The cool young social media user – complete with purple hair – has been created as a response to ‘perfect’ internet personas and lack of high profile people with disabilities.
Kami is the brainchild of Down Syndrome International (DSi), who teamed up with creative agency Forsman & Bodenfors (F&B) and global digital modelling agency The Diigitals.