The first time Emily Eavis’s team contacted the New York artist and digital entrepreneur Jordan Watson – or Love Watts as he’s known to his 2 million Instagram followers – about a possible Glastonbury collaboration, he didn’t respond.
“I’d heard of it,” he says of the festival, “but I had no idea what it was all about.” When they hit him up a second time, he rang his British manager, Posey Collis, and asked her: “Is this Glastonbury thing worth it?”
