Meet Hugo and Huxley, the ‘pet influencers’ making £100k a year

Ursula Aitchison with her dogs Hugo and Huxley help showcase Škoda's Vision 7S electric car. Photograph: David Parry/PA

At first glance Hugo and Huxley may look like thousands of other golden retrievers but these “pet influencers” make their owner, Ursula Aitchison, more than £100,000 a year in modelling, advertising and sponsorship deals.

Hugo, nine next month, and Huxley, three, are part of a booming trend for pet models, with advertising agencies capitalising on the internet’s love of anything animal-related to promote everything from wellies to ferries.