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Marie Claire
Marie Claire
Lifestyle
Meguire Hennes

Meet Gwyn, Gwyneth Paltrow's New Luxury Brand Debuting at New York Fashion Week

Gwyneth Paltrow launches her new label, Gwyn at New York Fashion Week.

The Goop dynasty is expanding. On September 14, Gwyneth Paltrow interrupted scheduled New York Fashion Week coverage to introduce Gwyn, her newest fashion line.

Fashion enthusiasts would've given up a kidney to be there, but alas, Paltrow only invited a handful of tastemakers to the ultra-private showing. It wasn't even on the official Fashion Month calendar. Instead, the brand waited until after the event ended to share FOMO-inducing sneak peeks on Instagram.

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