
The Goop dynasty is expanding. On September 14, Gwyneth Paltrow interrupted scheduled New York Fashion Week coverage to introduce Gwyn, her newest fashion line.
Fashion enthusiasts would've given up a kidney to be there, but alas, Paltrow only invited a handful of tastemakers to the ultra-private showing. It wasn't even on the official Fashion Month calendar. Instead, the brand waited until after the event ended to share FOMO-inducing sneak peeks on Instagram.