Meredith Coloma didn’t set out to start her own guitar line, but social media had other plans for her. While the Vancouver, British Columbia-based luthier’s Coloma Guitars began over a decade ago as a repairs shop, the past couple of years have seen the brand pick up significant steam over the founder’s now-signature Freya model.
Though initially conceived as an ornamental piece to hang up at home, once Coloma showed off the pastel offset on social media, guitarists started asking her to build Freyas of their own. Outside of the aesthetics, the interest in Coloma’s instrument also has to do with the hefty followings she’s built as a prolific, behind-the-scenes guitar builder on Instagram and TikTok.
