Meesho will acquire business-to-business (B2B) grocery marketplace Kirana Club for Rs 202 crore in cash, marking the ecommerce company’s push into the kirana and small retailer network beyond its core consumer marketplace.
Meesho’s board approved the acquisition on Friday, according to a stock exchange filing. The company will buy 100% of Singapore-incorporated Kirana Club and 0.41% of Retail Pulse Labs Pvt Ltd, its India-based subsidiary. The remaining 99.59% stake in Retail Pulse Labs will be held indirectly through Kirana Club after the transaction.
The deal will be completed in three tranches by March 31, 2027. Meesho said it will not require any government or regulatory approvals.
Kirana Club operates as a technology platform and B2B community network for kirana stores. Its Indian subsidiary runs a B2B ecommerce marketplace connecting kiranas and small retailers with FMCG brands and distributors, primarily across tier II-IV towns and rural India. The business generates revenues through commissions and advertising services.
Meesho cofounder and chief executive Vidit Aatrey said the acquisition extends the company’s internet commerce play to retailers, a segment that remains central to India’s grocery trade.
India’s grocery market is estimated at about $658 billion, with kirana and general trade channels accounting for nearly 91% of the business, Aatrey said. However, millions of kiranas across tier III and IV towns and rural India continue to depend on fragmented distributor networks, limited product assortment, and opaque pricing structures for sourcing, he said.
According to Aatrey, Kirana Club was built as a zero-inventory, zero-field-sales, community-led B2B marketplace for kiranas outside the metros. The platform has more than 4.1 million registered retailers, he said.
The transaction gives Meesho access to a retailer network in smaller markets and adds a B2B commerce layer to a company that has so far built its marketplace around value-conscious consumers and small sellers. It could also help Meesho gain a closer view of offline retail demand, FMCG distribution, and brand advertising opportunities in non-metro markets.
At the same time, Kirana Club remains a small business by revenue. Retail Pulse Labs reported an unaudited turnover of Rs 15.84 crore in FY26, up from Rs 4.92 crore in FY25, and Rs 2.7 crore in FY24. It posted a net loss of Rs 30 lakh in FY26. Kirana Club Pte Ltd reported turnover of SGD 45,808.25 and a net loss of SGD 739,910.99 for FY26.
