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Benzinga
Benzinga
Business
Vuk Zdinjak

MedMen Opens New Cannabis Store In San Francisco In Partnership With Mirage Medicinal

MedMen Enterprises Inc. (OTCQX:MMNFF) (CSE:MMEN) opened a new store on Union Street in San Francisco’s Cow Hollow neighborhood. The 3,222 square-foot shop, MedMen Union Street, marks the company’s inaugural partnership with equity-licensed partner Mirage Medicinal, led by Malcolm Joshua Weitz, a Mission District native and founder of Mirage Medicinal. Weiss will serve as CEO and part-owner of the MedMen Union Street location.

“MedMen is thrilled to collaborate with San Francisco-born and built cannabis and lifestyle brand Mirage Medicinal on our newest storefront on Union Street. Malcolm has an intimate understanding of San Francisco's legacy scene and its needs, and in joining forces, we’re empowered to better serve this community,” stated Michael Serruya, MedMen chairman and interim CEO. “A brand rooted in advocacy, grassroots activism and a relentless drive to create a more equitable industry, Mirage Medicinal is an integral part of San Francisco’s cannabis culture, and we’re honored to partner with them.”

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