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Bangkok Post
Bangkok Post
Business

Media spending set to hit B85.7bn in 2023

MI Facebook TikTok
Mr Pawat says roughly 90% of media spending in Thailand in 2022 went to TV, online and out-of-home media.

Media spending is predicted to grow 4.2% to 85.7 billion baht in 2023, slower than the 8.1% surge forecast for 2022, because of the projection for economic turbulence next year, says Media Intelligence Group (MI), a media planning and creative agency.

Less than 200 million baht was spent on advertising during the 2022 World Cup, which concluded on Sunday, a sharp reduction from around 500 million baht for previous large sports tournaments before the pandemic.

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