The 2023 season saw NASCAR’s return to the 24 Hours of Le Mans with its Garage 56 entry, its first-ever street race in the Cup series through the Grant Park area of Chicago and 50 percent more sellouts at Cup races than a year ago.
Competition on the track – particularly the intermediate tracks – with the Next Gen car continues to get good marks, 10 of the 16 organizations which own the 36 charters in Cup won races during the season and digital and social media consumption metrics are up year-over-year.
