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AAP
AAP
Business
Catherine Bouris

Media group lifts profit, maintains streaming focus

Nine Entertainment to continue AI adoption after posting a bottom line net profit of $510.6 million. (Michael Currie/AAP PHOTOS)

Australia's largest locally owned media group is focusing on a digital future, including partnering with artificial intelligence giants, after lifting its annual earnings.

Nine Entertainment, which owns 9 Network and major mastheads such as The Sydney Morning Herald, The Age and the Australian Financial Review, said that its streaming, broadcast, and digital publishing divisions were expected to contribute more than 60 per cent of its revenue in the new financial year.

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