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The Guardian - UK
The Guardian - UK
Business
Mark Sweney

Media firms introduce advertising blackouts to respect late Queen

Person reading commemorative edition of Metro on tube train.
The blackouts will eat into media owners’ profits, though newspapers will be buoyed by demand for commemorative editions. Photograph: Louise Delmotte/Getty Images

Broadcasters, newspaper publishers, radio stations and social media platforms including Snapchat have instituted an unprecedented advertising blackout in response to the death of the Queen.

ITV, Channel 4 and Sky are not running adverts on their main channels until at least 5am on Saturday, in accordance with a protocol agreement with Buckingham Palace; however, their digital channels such as ITV2, 3 and 4 will continue to do so.

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