A study of how the media and broadcast industry feels about artificial intelligence (AI) has revealed most media and broadcast companies view its adoption as a positive, while also expressing a “wait and see” approach to its implementation.
The research, carried out by Caretta Research on behalf of TVBEurope and TV Tech, shows many broadcasters currently use AI in “back office” processes, with 85% of respondents stating they believe AI will have a “significant impact” on the media and broadcast industry, particularly when it comes to transforming the economics of their business.
