I was blown away when Meccha Chameleon, the friendsloppish PvP hit where you paint your body in an expressive game of hide-and-seek, sold a million copies in a few days. Here I am blown away again as the novelty refuses to wear off: less than a month after release, the game has sold a whopping 10 million copies, according to a Steam community news post. The proof is in the pudding—as I write this, the game has nearly 200,000 concurrent players, according to SteamDB.
This success feels like the perfect storm of a few different things. Hide-and-seek is a pretty timeless form of uncomplicated joy, as proven by long-lived games like Dead by Daylight and evergreen custom modes like prop hunt. Meccha Chameleon also feels adjacent to the friendslop craze despite its team-based format, seizing on a moment when inexpensive, low-spec multiplayer games are selling like hot cakes.
