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ABC News
ABC News
National

Meat industry lamb ad poking fun at overuse of 'un-Australian' aims to boost sales amid high prices

The latest annual lamb ad from Meat and Livestock Australia has been welcomed by farmers, as the industry experiences a drop from record high prices last year.    

The campaign video shows people being banished to a desert for committing "un-Australian" offences such as using a knife and fork to eat a meat pie, changing the channel during the Test cricket and not knowing the words to Khe Sanh.

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