Pladis, the Turkish-owned snacking giant behind beloved brands like McVitie’s and Jacob’s, is set to inject a substantial £68 million into its British operations. The significant investment aims to "supercharge" the growth of its iconic brands by boosting manufacturing capacity and productivity across its UK factories.
The London-based company has earmarked the majority of the funds for sites across the north-west of England. This includes a £33 million overhaul of its Liverpool Aintree facility, known for baking Jacob’s cream crackers. The comprehensive refurbishment will see the installation of new ovens and infrastructure, a notable development given the company’s plans in 2023 to reduce the Aintree site’s size, which had put 361 workers at risk of redundancy.
