It might be crunch time for biscuit lovers, as leading brand McVitie's has announced it is cutting the size of its packs of Digestives and both Club and Penguin bars.
Standard packs of McVitie’s Digestives are to be cut from 400g to 360g, and multi-packs of Penguin and Club biscuits reduced from eight bars to seven, with the iconic brand expecting the new size packs to hit the shelves in the next few weeks.
Some of the nation's favourite biscuits are the latest to be hit by what's become known as 'shrinkflation' – a tactic used by manufacturers to counter soaring production costs. As the shelf price remains the same, it is effectively a price rise by the back door.
