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Motor1
Motor1
Business
Adrian Padeanu

McLaren Is The Latest Car Company To Change Its Logo

Bruce McLaren MCL SUV
  • McLaren debuts a refreshed brand identity, including an updated version of its iconic Speedmark logo.
  • The new badging draws inspiration from McLaren’s racing heritage and founder Bruce McLaren as the company enters a new chapter.
  • The logo update comes as McLaren prepares to broaden its lineup with an SUV.

McLaren is the latest automaker to change its logo, joining a growing list of car companies that have redesigned their visual identities in recent years. The British sports car maker is giving its familiar branding a fresh look as it prepares for a new chapter, but it isn't throwing away its past in the process.

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