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Motor1
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Brian Potter

McLaren Files Remuera And Muriwai Trademarks, Is A New Naming Era Coming?

Bruce McLaren Les Remuera New Zealand
  • McLaren filed trademark applications for the names Remuera and Muriwai in the UK and European Union.
  • The Remuera name comes from the Auckland garage signage that inspired McLaren's new wordmark.
  • Muriwai is the beach hillclimb where Bruce McLaren made his competitive racing debut.

McLaren has filed trademark applications for two words most fans will not recognize yet: "Remuera" and "Muriwai." Both names trace back to Bruce McLaren's teenage years in New Zealand, long before Formula 1 ever entered the picture.

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