There are certain football phrases that instantly set off alarm bells. “As an industry” is one. “Get around him” is another. “AFL led delegation” is particularly problematic at this time of year. Whenever anyone vaguely connected with Australian Rules Football attends the Super Bowl, silly things are invariably said. Most of the time, they scam their way into the VIP area, photobomb some bewildered old line-backer, and get absolutely trolleyed.
But those a little bit higher on footy’s totem pole often come back brimming with ideas. Why, they ask on their panel shows and their radio slots, can’t our players and our ‘product’ be a bit more American? Why can’t we jazz up our match-day experience? Why can’t footballers wear $15,000 suits to games? Before long, they want a local version of US College drafting system. They want a translucent canopy draped across the MCG.
