McDonald's has had some iconic collaborations over the years, from Travis Scott to Crocs, but its latest move might be the strangest yet. Fusing the worlds of US cartoon royalty and Japanese anime, behold, the SpongeBob x One Piece Happy Meal.
Known for creating some of the best adverts over the decades, McDonald's expertly makes this bizarre fusion work. From its playful ads to its custom Happy Meal toys, the collab proves that even the most unexpected alliances can make for a legendary branding moment.