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International Business Times UK
International Business Times UK
Business
Niloy Chakrabarti

McDonald's Shares Plunge 4.8% After Revealing $8.5B Plan to Win Back Customers With AI and Better Food

Experts believes a lot of things have to be executed perfectly for McDonald's massive overhaul plan to work. (Credit: Darya Sannikova pexels.com)

McDonald's is betting $8.5 billion on the belief that technology, better food, and revamped restaurants can persuade customers to come back more often. Wall Street's first response was to sell.

Shares of McDonald's fell 4.81% to $238.32 on Wednesday after the fast-food giant unveiled its McDonald's NEXT strategy and a multibillion-dollar package to help franchisees modernise restaurants and revamp operations. The stock touched a 52-week low of $234.03 during the session.

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