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The Independent UK
The Independent UK
Business
Katie Hawkinson

McDonald’s has a new strategy for restaurants. Get ready for better-tasting meals and renovated spaces

Jill McDonald Chris Kempczinski

McDonald’s says it will focus on better-tasting meals and a restaurant redesign as part of its latest corporate strategy.

CEO Chris Kempczinski detailed the new “McDonald’s > NEXT” strategy in a message sent to employees on Monday. The chain is working to “elevate taste and quality,” “unlock better experiences and productivity” inside its restaurants and “redefine hospitality” for customers, according to the memo.

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