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Tom’s Guide
Tom’s Guide
Technology
Henry T. Casey

McDonalds ads will be 'unmissable' in Roku City screensavers — UPDATED

Roku McDonalds
A Roku executive reveals the McDonalds golden arches in Roku City

Roku, at its NewFront press event yesterday (May 3), announced that Roku City — its beloved screensavers — are getting branded takeovers. The first partner? Roku must be loving it, because McDonalds golden arches are entering Roku City — as seen above.

Roku City, if you're not familiar, is the nickname of one of the stock screensavers available on all of the Roku devices. And while this screensaver already displays ads which appear on virtual billboards, today's announcement is about something grander.

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