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Fortune
Fortune
Sheryl Estrada

McDonald’s wants to add 100 million active users to its loyalty program by 2027. Here’s how the C-suite plans to do just that

McDonald United States Ian Borden Fortune
(Credit: Courtesy of McDonald's)

While the value of chief marketing officers is being questioned at many Fortune 500 companies, and as CMOs’ waning influence could pose a setback for female executives, the CFO and CMO at one of the world’s most recognized brands are working together toward common goals.

McDonald’s Ian Borden, EVP and global CFO, and Morgan Flatley, EVP, global CMO and new business ventures, chatted about a variety of topics with Fortune following their panel session at the Cannes Lions Festival of Creativity on Monday morning. And one of those topics happened to be their partnership at the company that ranks no. 162 on the Fortune 500, generating total revenue last year of $25.49 billion.

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