Amid soaring “fast-flation” and a decrease in consumer demand for fast food, McDonald’s is rethinking its value meal strategy by offering an all-new jumbo-sized burger.
On Monday, McDonald's CEO Chris Kempczinski announced the company’s plans to add the “Big Arch” burger to its lineup. The offering will include two patties, melted cheese, “crispy toppings,” and a “tangy McDonald's sauce,” according to Restaurant Business Magazine.
