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International Business Times UK
International Business Times UK
J. Alas

McDonald's Unveils AI Christmas Ad — And Shuts Off Comments as Debate Erupts

McDonald Instagram
McDonald’s faces criticism after unveiling an AI-generated Christmas advert, prompting YouTube comments to be disabled as debate over AI’s creative role intensifies.

McDonald's has released an AI-generated Christmas advertisement that has triggered intense public reaction. The backlash prompted the company to switch off comments on YouTube as the discussion over AI in creative work grows ever louder.

The advertisement was created through a partnership between US agency TBWA, an international team of AI specialists, and production company The Sweetshop. The work was commissioned for McDonald's Netherlands and relied entirely on AI-generated visuals shaped through extensive prompting. Those involved said they spent weeks shaping the content, noting that they were often awake through the night.

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