McDonald's has been teasing a new campaign in which its iconic golden arches are turned upside-down, and we finally know what it's all about. And if you're an anime fan, the whole thing might be a little familiar.
'WcDonald's' first appeared as a fictional fast food restaurant in anime series Cat's Eye in 1981, and since then has appeared in dozens of anime shows. And it seems that, rather than take umbrage with the hilariously overt similarities to its own name and branding, McDonald's has finally decided to lean into it. (Looking for design inspiration? Check out the best logos of all time.)
