McDonald's just showed how brands can use retro gaming to make pretty much anything look cool. The fastfood giant has cooked up a trio of TV ads that turn its new Street Fighter 'Street Burgers' into signature special attack moves in a pixel-perfect homage to Capcom's classic arcade game.
Made for McDonald's Japan, the campaign boasts authentic-looking animation, including custom sprites in the style of Street Fighter II. It's hitting fans with a major dose of nostalgia (see our picks of the best retro gaming consoles and the best retro handheld game consoles if you're inspired to relive more classics, after the burger, of course).
