(This post has been updated with new information.)
McDonald’s knows what it’s doing.
By offering menu items like the famed McRib or the Grimace milkshake (shudder) for a limited time, the demand gets driven up, people buy the product and by the time it’s gone, the chain has created serious buzz. It’s smart marketing.
So here we are with Spicy Chicken McNuggets. People are desperate for them to be a permanent menu staple, but alas: they are “back for a limited time with a spicy breading that adds a real kick to the fan favorite Chicken McNuggets.” (UPDATE: I’ve been informed that they’re a regional offering in places like Phoenix, Dallas, New York, Houston, Memphis elsewhere.)
Sounds really good. Go get ’em before they all run out.