McDonald’s has gotten the message from its customers loud and clear: They want cheap food.
The chain is planning to continue offering its $5 value meal, which it had initially only planned to offer for a month this summer. That plan changed as the low cost of the meal, which includes a McChicken or McDouble burger, a four-piece chicken nuggets, fries, and a drink, brought back customers who had opted for other dining options as inflation raged at the chain. (McDonald’s missed earning expectations for the first time in almost four years in 2023’s fourth quarter.)
