Following a recent E. coli outbreak, McDonald’s is launching a $100 million marketing campaign and providing more than $60 million in support to franchisees in affected states, according to Jordan Valinsky at CNN.
The marketing campaign highlights a value deal focused on chicken nuggets. McDonald’s also announced that recent tests showed no E. coli in its food, and its Quarter Pounder burgers topped with slivered onions are now back on menus nationwide. In October, the CDC and FDA identified the onions as the likely source of the outbreak, which sickened more than 100 people across 14 states. The CDC also reported one death linked to the outbreak.
