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Technology

Rosie Hilder

McDonald's new spinoff CosMc's sounds like a branding dream

McDonald's logo

McDonald's branding is some of the most recognisable in the world. So word that it's launching a spinoff restaurant called CosMc's, based on a character that appeared in its adverts in the '80s, is already causing ripples.

CEO Chris Kempczinski said that the small concept restaurant will have "all the DNA of McDonald's, but its own unique personality". The restaurant will apparently be in a handful of places in "limited georgraphy" from early next year.

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