Witch? More like sandwich. McDonald’s is ringing in spooky season as the seasons grow colder with the announcement of its McRib rising from the ashes like some kind of pork phoenix. Much like the eternal zombie, the pork sandwich is back from the dead, and consumers are clamoring to get their hands on menu item.
McDonald’s announced on Saturday it was bringing the McRib back to select chain locations for a limited time on November 1. The fast food chain is known for utilizing a scarcity tactic to keep customers coming back to the cult classic sandwich, having sunsetted the menu item at least four times, only for it to return time and time again. In its 40-year history, the elusive McRib has been the star of numerous viral pop culture moments, like a parody in a 2003 episode of The Simpsons and the dawn of the McRib Locator in 2008.
