With the Queen’s Platinum Jubilee this weekend, McDonald’s has made some big changes to their menu, packaging and tagline to celebrate. And the first you might notice will be on their radio and TV ads.
McDonald’s has teamed up with the Royal Philharmonic Orchestra to re-create its iconic jingle and make it fit for a queen, re-recording the iconic ‘Five Note String’ or the ‘ba da ba ba ba’ you hear at the end of their adverts.
A 35-strong ensemble featuring brass, strings, percussion, and woodwind recorded a regal version of the brand’s iconic sound, which will replace the original in the brand’s TV and radio ads over the course of the Jubilee weekend, switching the tagline to “one’s lovin’ it”.
