McDonald's is launching a new eyebrow-raising campaign, and it comes with weeks of offers including a Big Mac or Quarter Pounder for £1.49. McDonald’s has immortalised th universal signal of raised eyebrows into an uplifting campaign, Raise Your Arches, with fans able to get their hands on a series of offers over the coming weeks.
A new feel-good film launched today across social media will air on TV tonight during ITV’s Coronation Street at 8.15pm. Shot by award-winning Shaun of the Dead director; Edgar Wright, the ad tells a story of a group of co-workers who, through a series of unspoken invitations, conspire together to head to McDonald’s.
McDonald’s is also providing customers with a series of deals every day from January 16 to January 27 - exclusively via the McDonald’s UK app.
